Paradise Ice Rentals

Paradise Ice Rentals has a long history of providing quality product and excellent service but came to us under new ownership. Paradise Ice has a fairly dated logo but it was already on their trailor and frozen drink machines. Since the new owner didn't have the budget to change all of the branded items to a new logo, we decided to really lean in to the kitsch of the old logo. 

We took the bold, bright colors and lines as inspiration for a fun and eye catching website. We took the same fun, retro approach and applied it to business cards, yard signs and more, ensuring Paradise Ice will turn heads at every event. 

Since Paradise Ice didn't have a social media following yet, we created a new Facebook business profile. The new owners opted for a lower marketing package, but added on community page shares to reach a wider audience. We began by posting 2-3 times per week, but sharing those posts to local foodie, sales and community Facebook pages, going from 10-15 views to thousands of views in a matter of minutes, without spending a cent on boosted posts or Facebook ads.

Paradise Ice discovered that while they needed a social media presence, their social profiles weren't converting to sales. We decied to scale down their social marketing to posting only once weekly, maintaining a presence while allowing them to redirect that investment to other marketing efforts, such as email campaigns, updated business cards and flyers.